THE ORIGIN COUNTER

Flagship for a specialty coffee brand

MISSION

Design a hybrid space combining a coffee store and a coffee shop, conceived as a sales and loyalty-building tool that supports the brand's premium positioning.

CASE STUDY

KEY OBJECTIVES

Attract customers from the street, structure clear paths between purchasing, expert advice, and consumption, and highlight sourcing and origins (terroirs) as key differentiating elements.

CONCEPT

A timeless universe inspired by vernacular and pre-Columbian architecture, blended with Art Deco codes, to evoke the origins of coffee and invite a sense of travel.

LAYOUT

Main Counter: An inviting focal point visible from the entrance, accompanied by a series of niches and displays.
Seating Area: A quieter zone designed for relaxation and the tasting experience.

AMBIANCE

A contrast between raw materials (concrete, wood, stainless steel) and refined details (murals, custom-made furniture).